Jimmy G's is a cafe chain that was founded in 2012 in the Gosford CBD on the Central Coast of NSW, and has since become the answer to thousands of coffee cravings. The Jimmy G's brand is the story of a man with a passion for Hospitality and a love of beautiful coffee, simple and delicious food and excellent service.

James Nouri was presented an opportunity at an early age to enter the industry and operate his first cafe at the age of 18.

Following his first season as a business owner and operator, the cafe was closed as another opportunity arose for him to improve his offering to customers and build his knowledge. After a couple of years of developing his skills and knowledge, James branched into restaurant dining and owned and operated both a highly successful cafe and restaurant. In 2014, the restaurant was sold to expand the Jimmy G's brand and develop this concept throughout and beyond the region. As of 2016 the Jimmy G's brand owns and operates several popular sites across the Central Coast region.

James Nouri took the Jimmy G's brand as an opportunity to reintroduce the people of Australia to authentic and genuine hospitality. Seeing a void in the market for hospitable hospitality, it became a mandate of the brand to lead the industry in service. James would like to see a cafe chain around Australia where people would visit for the service they receive.